North Indian Coffee Green Bean Cupping Program

We are primarily focused on unearthing the unique charm and potential of North Indian coffee and introducing it to the Korean market. Specifically, we are dedicated to ensuring that North Indian specialty coffees, currently less known in Korea, receive the recognition their quality deserves through various efforts.

As part of these efforts, we continuously run a cupping program for evaluating small samples of North Indian specialty coffee green beans. This program is a crucial step to systematically introduce the exceptional flavors and characteristics of North Indian coffee to the Korean market.

✨ Purpose of the Sample Cupping Program

This cupping program is operated with the following objectives:

Quality Assessment and Verification of North Indian Coffee: We professionally cup various specialty coffee green beans produced in North Indian regions to objectively assess their quality and flavor profiles.

Providing Market Introduction Opportunities in Korea: Selected North Indian coffee samples can be formally introduced to Korean green bean importers and specialty coffee roastery stakeholders. This supports North Indian coffee in exploring new market entry opportunities.

A Bridge Between Producers and the Market: We aim to connect potential North Indian coffee with the demands of the Korean market, laying the foundation for long-term business relationships.

☕ How the Program Operates

This program is conducted periodically as new harvest seasons arrive or when special green beans from specific regions become available. Based on small green bean samples provided by producers, experienced cuppers fairly evaluate them according to international standards. This assessment is conducted with consideration for Korean market trends and preferences, focusing on highlighting the unique strengths of your coffee.

We deeply respect the passion and dedication of North Indian coffee producers and will do our utmost to ensure that your excellent green beans create new value in the Korean coffee market. Through this cupping program, we look forward to discovering the hidden gems of North Indian coffee and hope their brilliance will spread widely throughout the Korean market.

If you have any questions or wish to submit your unique green bean samples for our program, please feel free to contact us at any time.